‘Bleeding’ vegan burger to get UK launch in Tesco next month

The Beyond Burger vegan burger will go on sale in Tesco in August. Photograph: Beyond Meat

Beyond burgers, which sold out on US launch, to be stocked on shelves alongside meat.

A plant-based burger that “bleeds” from US brand Beyond Meat is to make its UK retail debut in Tesco in the first week of August.

The Beyond burger – the company’s flagship vegan-friendly product which sold out after its January 2017 launch in the US – will be stocked alongside meat in in 350 branches of Tesco, in time for Britons’ late summer BBQs.

Unlike controversial “lab-grown” meats being developed in the US, the Beyond burger is made entirely from plants, does not use animal stem-cells in production, and is not tested on animals. Each contains 20g of pea protein, coconut oil, potato starch, and uses beetroot juice to “bleed” a meaty red hue.

Read the full story written by Rebecca Smithers over on the Guardian website.

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