‘Netherlands-based vegan food company Vivera reports that its “groundbreaking” plant-based steak has sold nearly 40,000 units after its debut at Tesco stores last week. Over 400 Tesco locations throughout the UK now carry Vivera’s plant-based steak, the world’s first vegan steak to be offered at retailers.
In a press release, the company revealed that Tesco locations had nearly sold out of the first delivery of 40,000 Vivera vegan steaks sent to stores. Some supermarkets sold out within a day of the launch. The success was unexpected but welcomed by the company.’