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World’s largest meat trade show welcomes meat alternatives

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VegNews.IFFA

As a sign of the changing times, the IFFA—a trade show that gathers players in the global meat industry—will showcase meat-free technologies in its upcoming 2022 show, writes Anna Starostinetskaya for VegNews.

The IFFA (the world’s largest meat industry trade show) will welcome innovation in the plant-based and cell-based meat space at its upcoming show in Frankfurt in 2022. The event—which typically attracts thousands of meat industry professionals from countries around the world—has modified its name to “IFFA—Technology for Meat and Alternative Proteins” and is changing its marketing to appeal to both established companies and startups in the alternative protein space.

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