Family-owned, plant-based food brand, The Fry Family Food Co, was awarded the Best Vegan “Meat” award at the annual VegFestUK awards this week.
Bringing to the fore the best of the best in the vegan community, the annual VegFestUK awards spans 17 categories, such as Best Vegan “Meat”, Favourite Animal Sanctuary, Best Campaign Group and Best Vegan Clothing, all voted on by passionate foodies, vegans, flexitarians and plant-based eaters from around the UK.
Fry’s took over a quarter of the votes in the hotly-contested category – Best Vegan “Meat”. Since its conception in 2007, VegFestUK has seen an amazing 1,890 different nominees, spanning an era that has witnessed the explosion of plant-based diets and ethical veganism.
2020 has seen tremendous growth for the Fry Family Food Co, having joined forces with other leading food brands Oumph! and LikeMeat as part of the LIVEKINDLY collective. The end of 2020 will also see the UK launch of its international bestseller, the Big Fry Burger, in Sainsbury’s.
When announcing the Best Vegan “Meat” category, VegFestUK founder Tim Barford, said: “There is a huge shift going on, and a lot of it is spearheaded by the availability of products like we’re seeing here.”
Fellow presenter Karin Ridgers added: “They’re fantastic. There are some vegans that happen to like the taste of meat, that do not want to eat animals. There are some vegans that enjoy this meaty texture. Brilliant products.”
Fry’s award-winning plant-based meat alternatives include chicken-style nuggets, tenders, burgers and strips, sausage-style rolls and hot dogs, beef-style burgers, and a selection of classic pies, including country mushroom and pepper steak-style.
Tammy Fry, international marketing director of The Fry Family Food Co, commented: “We are a family of vegetarians and vegans, and since day one it has been our goal to make great tasting, high protein meat replacements; initially for ourselves, and now our customers all over the world.
“VegFestUK has been such a huge part of our journey as a plant-based brand, from our family kitchen in South Africa, to the shelves of some of the biggest supermarkets in the UK, so it’s an honour to be recognised by such a prestigious institution within the vegan community.
“This award gives us great motivation to continue our commitment to creating the best tasting, most innovative, ethical, and plant-based meat-alternatives for our customers.”