The number of trademarks registered for new vegan food and drink products in the UK more than doubled to a record high last year.
Latest figures reveal that companies successfully applied for 107 trademarks in 2019 for everything from ice cream to meat-free burgers – a 128% increase on the 47 recorded in 2018 – as consumer demand for vegan alternatives continued to soar.
They were filed prior to lockdown, but supermarkets have meanwhile reported strong sales of plant-based ranges since the coronavirus outbreak began, highlighting the fragility of the traditional food chain.
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