‘The whole team wanted a food love story focusing on plant-based food’
Written by Maria Chiorando for Plant Based News:
A major new advert created by Tesco has been described as ‘brave’ by the retailer’s Head of Plant-Based Innovation Derek Sarno.
The advert, which has screened on televsion and played on national radio, promotes Tesco’s new Plant Chef Meat-Free Cumberland-style Bangers, is called Carl’s ‘All-Change’ Casserole.
‘I don’t want to eat animals’
It features a father called Carl, who reformulates his sausage casserole recipe after his young daughter comes home from school one day and says: “I don’t want to eat animals anymore.”
“Carl never thought it would come to this. But his little girl always comes first,” says the supermarket in its description of the advert.