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‘Brave’ new advert from Tesco features girl saying she won’t eat animals

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The new ad has been called 'brave' (Photo: Tesco)

‘The whole team wanted a food love story focusing on plant-based food’

Written by Maria Chiorando for Plant Based News:

A major new advert created by Tesco has been described as ‘brave’ by the retailer’s Head of Plant-Based Innovation Derek Sarno.

The advert, which has screened on televsion and played on national radio, promotes Tesco’s new Plant Chef Meat-Free Cumberland-style Bangers, is called Carl’s ‘All-Change’ Casserole.

‘I don’t want to eat animals’

It features a father called Carl, who reformulates his sausage casserole recipe after his young daughter comes home from school one day and says: “I don’t want to eat animals anymore.”

“Carl never thought it would come to this. But his little girl always comes first,” says the supermarket in its description of the advert.

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