‘Brave’ new advert from Tesco features girl saying she won’t eat animals

The new ad has been called 'brave' (Photo: Tesco)

‘The whole team wanted a food love story focusing on plant-based food’

Written by Maria Chiorando for Plant Based News:

A major new advert created by Tesco has been described as ‘brave’ by the retailer’s Head of Plant-Based Innovation Derek Sarno.

The advert, which has screened on televsion and played on national radio, promotes Tesco’s new Plant Chef Meat-Free Cumberland-style Bangers, is called Carl’s ‘All-Change’ Casserole.

‘I don’t want to eat animals’

It features a father called Carl, who reformulates his sausage casserole recipe after his young daughter comes home from school one day and says: “I don’t want to eat animals anymore.”

“Carl never thought it would come to this. But his little girl always comes first,” says the supermarket in its description of the advert.

Click here to read the full story

I agree to have my personal information transfered to MailChimp ( more information )

Leave a Reply

Your email address will not be published. Required fields are marked *

Jewish Vegetarian Society
Close Cookmode