Dr Martens’ profits have soared by 70 per cent in the year to the end of March, thanks to the success of its new vegan range of boots.
According to the footwear brand, online sales also rose by two-thirds to £72.7m, accounting for 16 per cent of total revenues for the company.
The shoemaker’s chief executive, Kenny Wilson, says sales of Dr Martens’ vegan range have increased by “multiple hundreds of per cent” in recent years, with vegan boots now accounting for 4 per cent of the label’s sales.
Dr Martens’ vegan range replaces leather with a synthetic material the label refers to as “Felix Rub Off”.
The company states that the material performs “as well as the real thing” and is made using “absolutely no animal products”.
Read the full story, by Sarah Young, on the Independent by clicking here.
