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‘Milk is inhumane’ advert approved by Government watchdog

Advertising Standards Authority gives green light to Go Vegan World newspaper ad despite dairy industry outcry.

An ad stating that “Humane milk is a myth” has been cleared by the regulator following complaints from members of the dairy industry that it was inaccurate and misleading.

The national newspaper ad for Go Vegan World, a vegan campaign group, in February featured a photo of a cow behind a piece of barbed wire and the headline “Humane milk is a myth. Don’t buy it.”

Smaller text stated: “I went vegan the day I visited a dairy. The mothers, still bloody from birth, searched and called frantically for their babies.

Click here to read the full story in the Independent, written by Josie Clark.

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