Advertising Standards Authority gives green light to Go Vegan World newspaper ad despite dairy industry outcry.
An ad stating that “Humane milk is a myth” has been cleared by the regulator following complaints from members of the dairy industry that it was inaccurate and misleading.
The national newspaper ad for Go Vegan World, a vegan campaign group, in February featured a photo of a cow behind a piece of barbed wire and the headline “Humane milk is a myth. Don’t buy it.”
Smaller text stated: “I went vegan the day I visited a dairy. The mothers, still bloody from birth, searched and called frantically for their babies.
Click here to read the full story in the Independent, written by Josie Clark.
