‘First, it was a fad. Now, as meat consumption falls, it’s part of everyday life … the unstoppable rise of the plant-based diet.’
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From fringe to mainstream: how millions got a taste for going vegan
![Fruit-and-Veg-Heart](https://www.jvs.org.uk/wp-content/uploads/2017/08/Fruit-and-Veg-Heart.jpg)
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‘First, it was a fad. Now, as meat consumption falls, it’s part of everyday life … the unstoppable rise of the plant-based diet.’