Research this year has shown a significant rise in the number of vegans and meat-free diet groups in the UK.
According to the study, the number of vegans in the UK increased by 1.1 million between 2023 and 2024, bringing the total to 2.5 million—equivalent to 4.7% of the adult population. In addition, there are now 2.1 million vegetarians and 3.0 million pescatarians. Altogether, these groups total 8.6 million people, representing 16% of UK adults. The research also found that a further 6.4 million people plan to adopt a meat-free diet in 2024, with over 50% of Generation Z expected to follow a meat-free lifestyle by 2025.
The report explores the motivations behind these growing trends, which stem from several key factors. Firstly, the availability of plant-based food; Vegan Society spokesperson Maisie Stedman comments on the "easy and accessible" vegan options now widely available in supermarkets. Secondly, the influence of media. The media's tone regarding plant-based products is largely positive. Many health-related articles promote the benefits of a plant-based diet while highlighting the risks of consuming excessive animal products. Prominent vegan athletes are featured to show that one can remain fit and healthy without eating meat. Eye-opening documentaries further reinforce the message. For instance, A Cow’s Life, a new BBC Panorama documentary, sparked widespread outrage on social media over the “shocking” and “inhumane” treatment of cows in the dairy industry. Lastly, popular campaigns like Veganuary have made a big impact. The Vegan Society also runs ongoing campaigns to support people in adopting and maintaining a vegan lifestyle, defend vegan rights, and collaborate with policymakers on issues like sustainable agriculture.
May these trends continue for the good of our health, the planet and the animals.